Prahalad and the Bottom of the Pyramid
On Friday, April 16, C.K. Prahalad passed away. Prahalad (1941-2010) was a distinguished professor at the University of Michigan and was also a consultant for some of the most important companies in the world.
Of particular importance was his research on the potential of the Bottom of the Pyramid (BOP) that is contained in his book “The Fortune at the Bottom of the Pyramid”.
I have already commented on his work in this blog. We should recall and put into practice the challenge that the following words convey: “It is reasonable to think that five billion people seeking a better quality of life is the biggest motor of growth that the world has seen in its history. The challenge is to incorporate this enormous population into the global market.”
Related Entries:
Poverty From Another Angle
The Fortune at the Bottom of the Pyramid
The Profitability of Microfinance
What should be done about the billion people trapped in poverty?
Additional Material:
Video Business Summit Monterrey 2008 (complete version. 01:12 hrs.)