Ricardo Salinas knows that the success of his business will be equivalent to the development of the communities where he operates; he is also aware that private initiative must be effectively influential on society. From his point of view, the main problem in Latin America is poverty and in order to fight poverty, aside from creating job opportunities, the best approach is to increase health and education levels in any population.
Grupo Salinas drives social and ecological awareness within its companies through Fundaci�n Azteca; its main commitment is transparency, which generates awareness and specific actions in order to achieve social and ecological transformation in Mexico as well as other communities where the company operates.
Only just in 1997 we were wondering how we could make our values work beyond the scopes of everyday work, our team and our business; Fundaci�n Azteca was and remains the best answer to that. Since then, the Foundation provides people the necessary resources to help themselves. It has touched and improved the lives of hundreds of thousands of people while generating awareness about many of the most important problems that affect our society.
Our shared social value projects were conceived and inspired by our values. Fundación Azteca, Fundación Azteca America, Fundaci�n Azteca El Salvador, Fundaci�n Azteca Guatemala and Fundaci�n Azteca del Peru, Fomento Cultural Grupo Salinas, Caminos de la Libertad, Kybernus, Kybernus as well as our sponsorship of Ciudad de las Ideas, reflect the way in which we transform our ideas into actions that seek to benefit society in many different areas. Environment, education, health, nutrition, citizen empowerment and even the defense of basic freedoms and debate spaces are some of the fields in which our social commitment actively develops.
