Let's Ditch the Excuses and Clean Up Our Mexico
For the past few weeks, we have enthusiastically begun promoting the Limpiemos Nuestro México (Let’s Clean Up Our Mexico) 2013 campaign. This is the fifth year of a campaign that brings together public and private institutions as well as society in general.
The campaign is a joint effort to achieve a common goal: achieving a cleaner country. But even more important is the goal of raising awareness with a view toward the future and planting the seeds of change among young people.
Since 2009, the Limpiemos Nuestro México campaign has brought together more than six million volunteers to collect more than 60,000 tons of garbage, resulting in environments that are cleaner, more livable and healthier for all.
As in past years, Fundación Azteca spearheads the effort on behalf of all Grupo Salinas companies. Also participating will be the Environment and Natural Resources Ministry, the Education Ministry, and Grupo Bimbo. This year we will also have the support of the Liga MX, whose commemorative game ball has been the emblem of our campaign in the Mexican soccer league.
Furthermore, following a meeting I recently held with King Carl XVI Gustaf of Sweden, the Mexico Boy Scouts pledged their valuable support to our campaign through a joint brigade with Fomento Cultural Grupo Salinas to clean the Ruta de la Amistad here in Mexico City.
Let’s Act now!
A quick look at natural and historic sites, our streets, parks and public squares, is enough to realize the scale of the waste disposal problem: contamination of natural areas, public spaces and water resources, which affects the health of entire populations.
The solution, in principle, is very simple: put trash where it belongs.
With the Limpiemos Nuestro México campaign, we won’t immediately solve the serious environmental problems caused by waste disposal. However, we will provide solutions that promote cultural change. The best way to achieve this is by acting now. We want to establish a commitment with Mexican society and spread our message that dumping trash is totally unacceptable, so let’s ditch the excuses and start today.
I would like to invite you to donate four hours of your time this Sunday, May 26. It's very easy. Select a spot to clean up, register on our web page at www.limpiemosnuestromexico.com, and call and organize your family and friends to take back our public spaces.
After participating, you will see the importance of this activity. In my case, I am amazed by the way our children have taken on the commitment and turned it into an emphatic stand.
It is precisely this change in mentality that will enable us to ensure a better environment and of course, a better country. Participate: Let’s Clean up our Mexico!